tag:blogger.com,1999:blog-3744476144670229998.post266605815107012740..comments2024-02-06T12:33:57.316+00:00Comments on Stuart Aken: Marketing the Marketers?stuartaken.nethttp://www.blogger.com/profile/05695584662320617659noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-3744476144670229998.post-36853018347143112212012-12-07T16:48:09.202+00:002012-12-07T16:48:09.202+00:00Luck is certainly a pretty important factor, it se...Luck is certainly a pretty important factor, it seems. I recall something about one of J.K.Rowling's daughters showing her first Harry Potter book to a friend, who happened to be the son of a major publisher and insisted his dad took the book on. The rest, as they say, is history.stuartaken.nethttps://www.blogger.com/profile/05695584662320617659noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-86153005973535406732012-12-07T15:05:56.487+00:002012-12-07T15:05:56.487+00:00Stuart, you know how Tom Clancy made the big time ...Stuart, you know how Tom Clancy made the big time don't you? Reagan had a copy of "Hunt for Red October" in one of his photo ops. Who would have thought that a book published by Anapolis Press would make such a splash. Right place at the right time.J.L. Murpheyhttps://www.blogger.com/profile/11782355786883006411noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-57439873310230491422012-12-07T11:55:18.785+00:002012-12-07T11:55:18.785+00:00Thanks for this, J.L., I'm pretty stubborn, so...Thanks for this, J.L., I'm pretty stubborn, so I'll keep plugging away, as you say. I'm also an optimist, so I hope that, one day, someone influential will read my work and suggest a film deal! Of course, the reality is that I'll continue to write, slowly building a following of readers who know and like what I do. And, as long as my work is being read, well, I'm grateful for that.stuartaken.nethttps://www.blogger.com/profile/05695584662320617659noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-27388865551340008922012-12-06T21:42:24.411+00:002012-12-06T21:42:24.411+00:00I noticed you were following my blog. Thanks it...I noticed you were following my blog. Thanks it's one more hit accounted for. The main problem I see with online marketing is you don't get a real person to connect the handle to most times.<br /><br />What works online is biased. There are a great number of factors in buying behavior unlike television and radio which is across all boundaries and doesn't work for books. Full spread ads in the newspaper doesn't work either. Good reviews do work if the person is interested in what you write and it's cheap enough to take a chance on an unknown. Best selling authors who have converted to self-publishing do well...but they are widely known to their reading public.<br /><br />The best suggestion I have is keep plugging away, but not to the point of obnoxious. If nothing else, your name will get out there for all to see. J.L. Murpheyhttps://www.blogger.com/profile/11782355786883006411noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-74013146935147924482012-12-06T19:53:38.991+00:002012-12-06T19:53:38.991+00:00Thanks, J.L. I follow your blog, and appreciate yo...Thanks, J.L. I follow your blog, and appreciate your free advice. My own marketing efforts seem to have increased my 'author online platform' but have had little effect on sales. And, judging by the positive reviews I've received, it's not the quality of the writing that prevents sales. So, who knows what actually works out there in the ether? I'd much rather be writing anyway.stuartaken.nethttps://www.blogger.com/profile/05695584662320617659noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-53801825164011402412012-12-06T19:19:03.040+00:002012-12-06T19:19:03.040+00:00Great piece, Stuart! I've been asked too many ...Great piece, Stuart! I've been asked too many times to write a how-to book on marketing for authors. I refuse. The market is full of books on how to self-market your books. I too have an extensive marketing background here and abroad. I'd rather blog about it and give it away for free.<br /><br />Just like you life has a way on intruding on my time writing and marketing. Most times my marketing efforts fall short. AND, I know better. My sales prove it. When I focused of marketing sales increased. Now that I'm only doing it half-heartedly, sales have trickled. It's my own fault really. But would I market more and write less...not a chance.J.L. Murpheyhttps://www.blogger.com/profile/11782355786883006411noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-62213304505302971022012-12-06T17:56:13.157+00:002012-12-06T17:56:13.157+00:00We're in good company, then, Jack.We're in good company, then, Jack.stuartaken.nethttps://www.blogger.com/profile/05695584662320617659noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-23056788170150523522012-12-06T17:26:48.997+00:002012-12-06T17:26:48.997+00:00There are a few more I could name who are all thin...There are a few more I could name who are all thinking the same thing these days Stuart. :)Jack Easonhttps://www.blogger.com/profile/13601041734648407356noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-55413572113670180622012-12-06T16:07:19.626+00:002012-12-06T16:07:19.626+00:00Just read it, Jack. We're clearly attached by ...Just read it, Jack. We're clearly attached by some invisible umbilical, otherwise, how is it we have come to exactly the same conclusion? Good piece, Jack.stuartaken.nethttps://www.blogger.com/profile/05695584662320617659noreply@blogger.comtag:blogger.com,1999:blog-3744476144670229998.post-1199155154537058592012-12-06T13:43:08.764+00:002012-12-06T13:43:08.764+00:00Great minds think alike Stuart. I wrote a similar ...Great minds think alike Stuart. I wrote a similar piece earlier - http://angiesdiary.com/articles/attracting-attention/ :)Jack Easonhttps://www.blogger.com/profile/13601041734648407356noreply@blogger.com