
Titles are strange devices; they can make a book instantly recognisable: 1984, The Lord of the Rings, The Hitchhiker's Guide to the Galaxy, Jane Eyre, Pride and Prejudice, to name but a few which will conjure images and memories for many. They can, of course, kill a book stone dead by being inappropriate in some intangible way. Sometimes, a book title will present difficulties that are built in to the book itself. I wonder how many people have passed by the title, 'They F**k You Up', simply because of the implied expletive. This is a book everyone, and I do mean EVERYONE should read. The insight into the behavious of all of us is astounding and the case studies will make you laugh. Read it. You won't regret it.