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Showing posts with label George Osborne. Show all posts
Showing posts with label George Osborne. Show all posts

Tuesday, 2 December 2014

Ruled by Intellect or Emotion? Tips on Word Choice #13

English: Foreign secretary William Hague and C...
English: Foreign secretary William Hague and Chancellor George Osborne look on as U.S. President Barack Obama addresses Parliament on 25 May 2011. (Photo credit: Wikipedia)
Some words/phrases can induce fairly specific responses in readers. As writers, we all know this, but do we use the power of emotion in our work?

For these few weeks, I’m looking at something subjective: how to choose between emotional and intellectual words for effect. You won’t always agree with me, of course; you’re writers. But, hopefully, my suggestions will get the thought processes going.

In this series I’m looking at the difference between words that seem intellectual as opposed to those that evoke a more emotional response. How you use them is obviously up to you. The point is that the alternatives have the same, or very similar, meanings, but their effect upon the reader can be markedly different. I’ve made some suggestions here, but I’m sure you can think of others.

Intellectual: Completed
Emotional: Finished

The project was completed within three weeks, to the complete satisfaction of the client.

‘I tell you, John; I’m finished with you: completely finished!’

Intellectual: Facilitate
Emotional: Ease

‘As independent marketers, we facilitate the promotion and sales of your products, but only for a huge share of your profits.’

‘I can ease you into the right position,’ he said, lowering her to the bed.

Intellectual: Humorous, Amusing
Emotional: Funny

‘Your report on the economy was highly amusing, George. But the only responses you’ll receive will be either stark disbelief or downright condemnation.’


‘That, George, was bloody funny. Had me laughing, all the way to the bank.’

Tuesday, 8 July 2014

Are You Very Very Sure of This? #6

Better Than Today
Better Than Today (Photo credit: Wikipedia)
For these six weeks, I’ve been looking at how writers very often use ‘very’, which, as you know very well, is very bad.

Okay; that may be very silly, but we all do it: use ‘very’ to modify verbs or adjectives rather than search for a stronger way to say the same thing better. So, here are the last few examples to make it easier for you to overcome the easy option. Choose with care; synonyms aren’t exact matches, so consider context. And bear in mind that I have my prejudices, and I’m male; hence the (sometimes) jokey, and sometimes admiring, suggestions at the end of each sample.

Very clever – brilliant, talented, bright, brainy, forward, scintillating, gifted, capable, sharp, perspicacious, Professor Mary Beard.
Very fast – quick, swift, rapid, speedy, zippy, lively, dashing, darting, instantaneous, nimble, man having sex.
Very serious – solemn, sober, stolid, grave, stern, unsmiling, weighty, critical, of consequence, using your vote.
Very tired – exhausted, fatigued, spent, fagged, pooped, done, overworked, strained, bone-weary, me during 10 years of ME/CFS.
Very ugly – hideous, foul, monstrous, frightful, loathsome, repulsive, repellent, odious, Freddy Krueger.
Very cold – freezing, bitter, biting, raw, piercing, frigid, wintry, icy, glacial, Siberian, George Osborne.
Very small – tiny, teeny, minimal, meagre, skimpy, compact, scant, flimsy, microscopic, dainty, Kylie Minogue (good things come in small packages).
Very fierce – ferocious, raging, mad, wild, vicious, blood-thirsty, ravening, rabid, frenetic, the Balrog.
Very valuable – precious, invaluable, priceless, costly, rare, unique, blue-chip, rich, inestimable, freedom of speech.
Very good – superb, excellent, superior, ace, A1, superlative, choice, select, meritorious, best, sustainable energy.


This is the very last batch. Next, I’ll be looking at something a little more subjective: emotional v intellectual words to use for effect.