Assure, Ensure or Insure

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Away from the desk and all things computer for the moment. So, I’ll keep things going with scheduled blogs dealing with the language we use as writers. I hope you’ll forgive me if I don’t reply to any comments for the time being, but I’m having a very well-earned (I think so, anyway) rest from work for a couple of weeks.

     

When to use Assure, Ensure or Insure: 

assure: to inform positively, to give reassurance. ‘I can assure you that everything that politician tells you is a lie.’

ensure: to make certain of.  ‘Our savings will ensure a comfortable retirement for us.’ 

insure: to protect by insurance.  ‘If you insure against flooding, your financial position will be secure in the event of the river overflowing.’