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Thursday, 23 September 2010

Assure, Ensure or Insure

An assortment of United States coins, includin...Image via Wikipedia
Away from the desk and all things computer for the moment. So, I’ll keep things going with scheduled blogs dealing with the language we use as writers. I hope you’ll forgive me if I don’t reply to any comments for the time being, but I’m having a very well-earned (I think so, anyway) rest from work for a couple of weeks.
When to use Assure, Ensure or Insure: 

assure: to inform positively, to give reassurance. ‘I can assure you that everything that politician tells you is a lie.’

ensure: to make certain of.  ‘Our savings will ensure a comfortable retirement for us.’ 

insure: to protect by insurance.  ‘If you insure against flooding, your financial position will be secure in the event of the river overflowing.’
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