Image via Wikipedia
Affect: verb - like to use, wear, practise, or frequent; seek or aim for; display ostentatiously; take the character of; take upon oneself to do, profess; of things: display a tendency towards; assume a false appearance of; pretend.
Effect: verb - bring about an end or result; accomplish an intention or wish; produce a state or condition;
Often confused. If you remember that the verb to affect is the one used, generally in a detrimental way, to describe someone who pretends to be something they are not. Whereas the verb to effect means to bring something about.
‘Paulina, who was shaped rather like a whale, liked to affect the mannerisms and dress, such as it was, of a lingerie supermodel.’
‘Nigel’s collection of model trains, his pedantic manner with language and his fashion sense all combined to effect a state of enforced bachelorhood, since no woman could abide his boring company.’