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| Dan Grubb |
Like many writers, I loathe
the whole paraphernalia of marketing. But, also in common with most writers, I
want my books to be read. This produces a bit of a problem, since there are so
many books published that authorial silence is hardly likely to produce much in
the way of attention from the reading public.
My writers’ group, an
amazing mix of professional scribes who call themselves ‘Hornsea Writers’, for
the very good reason that Hornsea is their geographical meeting place, had the
opportunity this week to have a talk delivered by independent publisher, Fantastic
Books Publishing’s CEO, Dan Grubb. He gave us a talk on, you’ve guessed it:
marketing.
Amazing, inspiring,
informative and, above all, entertaining, Dan’s talk was delivered with passion
and professionalism, which is no surprise, given the way he runs his business.
I’m not going to précis the content here, since Dan’s producing his own blog on
that (I strongly suggest you subscribe to his weekly newsletter here,
so you can catch that when it appears.)
But I will pass on a couple
of his pointers:
·
If you don’t already belong, join these sites and
be active – Facebook, Google+, Goodreads, Twitter, Pinterest, Tumblr, Stumbleupon and Youtube. And, if you don’t
already blog, DO! Blogger or Wordpress are probably the best free sites for
that. Connect ALL these sites.
·
Whenever and wherever you post, make it engaging
and interesting. There’s huge competition out there and it’s easy to be ignored
and/or rejected, so give your readers something that’s of value to THEM.
It isn’t often that a
small writers’ group, some of whom are quite tall, gets a talk from a
publisher, so it’s as well for members to take heed of what they hear. What did
I take away from his presentation? Well,
many things. But, principally, I was inspired to take a more positive view of
marketing. To view it not simply as a sales platform but as a way of
interacting with actual and potential readers. Now, that is something I can do
with pleasure. In fact, it’s why I write this blog.
So, look out for Dan’s
blog post, visit his website at Fantastic Books Publishing, and follow his
advice there. Meantime, please connect with me on the sites listed above. The
more connections we all have, the greater the chance that we can help each
other.
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