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Showing posts with label StumbleUpon. Show all posts
Showing posts with label StumbleUpon. Show all posts

Friday, 23 August 2013

A Fantastic Talk on Marketing.

Dan Grubb
Like many writers, I loathe the whole paraphernalia of marketing. But, also in common with most writers, I want my books to be read. This produces a bit of a problem, since there are so many books published that authorial silence is hardly likely to produce much in the way of attention from the reading public.

My writers’ group, an amazing mix of professional scribes who call themselves ‘Hornsea Writers’, for the very good reason that Hornsea is their geographical meeting place, had the opportunity this week to have a talk delivered by independent publisher, Fantastic Books Publishing’s CEO, Dan Grubb. He gave us a talk on, you’ve guessed it: marketing.

Amazing, inspiring, informative and, above all, entertaining, Dan’s talk was delivered with passion and professionalism, which is no surprise, given the way he runs his business. I’m not going to précis the content here, since Dan’s producing his own blog on that (I strongly suggest you subscribe to his weekly newsletter here, so you can catch that when it appears.)

But I will pass on a couple of his pointers:
·      If you don’t already belong, join these sites and be active – Facebook, Google+, Goodreads, Twitter, Pinterest, Tumblr,  Stumbleupon and Youtube. And, if you don’t already blog, DO! Blogger or Wordpress are probably the best free sites for that. Connect ALL these sites.
·      Whenever and wherever you post, make it engaging and interesting. There’s huge competition out there and it’s easy to be ignored and/or rejected, so give your readers something that’s of value to THEM.

It isn’t often that a small writers’ group, some of whom are quite tall, gets a talk from a publisher, so it’s as well for members to take heed of what they hear. What did I take away from his presentation?  Well, many things. But, principally, I was inspired to take a more positive view of marketing. To view it not simply as a sales platform but as a way of interacting with actual and potential readers. Now, that is something I can do with pleasure. In fact, it’s why I write this blog.


So, look out for Dan’s blog post, visit his website at Fantastic Books Publishing, and follow his advice there. Meantime, please connect with me on the sites listed above. The more connections we all have, the greater the chance that we can help each other.
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Thursday, 7 June 2012

Procrastination Is The Thief of Time


This small nugget of wisdom flowed from the pen, or quill, of Edward Young, an English poet and dramatist. It comes from his work, Night Thoughts, written 1742-5.

In spite of the age of the quote, it is as apposite and relevant today as it ever was, possibly more so. Today, we are beset by so many more distractions stemming from the things with which we surround ourselves.

I don’t know about you, but I love the act of writing, the process of those words flowing from the ether via my brain and fingers to the keyboard. I love it. So, why do I put off the moment when I should start? Why do I find so many other things to do rather than engage in a pastime that I love?

It’s irrational, isn’t it? And I pride myself on being rational. But, perhaps this is the issue. Writing isn’t generally a rational process, especially if writing fiction, which is my favourite genre. Writing fiction requires an engagement with a level of fantasy, mixed with elements of reality, of course. But that necessity to dwell in the world of fantasy removes the writer from the rational world. And, perhaps, it is the need for this move into the creative sphere that allows the writer to lose sight of the need for discipline.

Creativity is a delicate affair. It’s necessarily subject to influences beyond the reasoning mind. An engineer, that most grounded of imaginers, can create a working machine that depends on the laws of physics and the use of pragmatism, but the leap of faith that raises a standard machine to the level of brilliant invention depends almost entirely on intuition. For those of us who are artists, in all fields, imagination is the prime driver of our creations. So, it’s hardly surprising that we can be deflected from the work of exercising that difficult to define aspect of ourselves by qualities that are more easily identified. What I’m saying here is that when we create, we take risks, and human beings are generally resistant to risk. We risk being made to look foolish in the eyes of our peers, and, more importantly, being made ridiculous in our own eyes.

So, we engage in activities we can rely on, activities that require little risk. I find myself drawn to answering emails, engaging in social chat on Facebook, promoting various stories via Digg, StumbleUpon and LinkedIn. I will respond to those connections made via Pinterest (there’s an addictive social grouping if ever there was one). And whilst I’m able to convince myself that this activity has some value in that it spreads my name wider and increases my online visibility, I know deep down that I am merely putting off the moment when I must put my fingers to the keyboard and produce some new combinations of frequently used words. I have no real grounds for fear in this regard: I am frequently able to sit down and produce a story with absolutely no planning. So, I have no experience of being blocked to prevent my getting on with it. Similarly, I seem to be able to draw ideas from the ether so that I am rarely short of things to write about. So, what stops me from actually getting on with it?

I think part of it comes from a perceived need to start with a clear desk: I hate clutter, both material and intellectual. So, I’ll find excuses to clear actual objects - writing magazines awaiting responses to articles, details of writing contests to transfer to my Writing Contests page on this blog, unanswered emails that require a considered response, messages on social sites like LinkedIn and Facebook. I pretend I have a need to clear these items before I’ll be ‘ready’ to do some writing. This is so, even though experience tells me I can get out of bed, sit down at the keyboard and write straight away, regardless of ‘stuff’ piled on my desk or in my Inbox.

So, is it laziness? Is my subconscious just playing games with me and pretending it doesn’t want to do the work, kidding me that the other stuff is more important?

No, I think it’s almost entirely a combination of discipline, or the lack of it, and organisation, or the lack of that as well. Because of this, I’ve developed a Time Chart in which I’m recording the time I spend on each task during the day. I hope this will show me just how much of my time is spent doing things I really don’t need to do. I have always held that the most precious resource we have is time. If I discover I’m wasting that one thing we can never recover or replace, I expect it to have a salutary effect on my behaviour. I’ll let you know the outcome of my little experiment.

In the meantime, I invite you to think about how you procrastinate and what things get in the way of actually creating. Please share your experiences and thoughts in the comments space below. You know you want to; after all, it’s a way of putting off that moment when you’ll have to face keyboard or pen and paper and actually construct sentences with words, building paragraphs and finally chapters and, maybe, even a novel!

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Thursday, 12 April 2012

The Challenge for Writers.


Allerthorpe Woods.
For those of us who like, want, need or are compelled to express ourselves in writing there are a number of challenges to be faced. These vary according to the nature of the writer and the type of writing pursued.
So, if you're a writer, what are your challenges?
I'll start you off with my own.

My most basic challenge is one I impose on myself by a quirk of personality: I feel strongly about many topics; passionate, even. But I used to allow this strong emotion to overwhelm my writing, so that I became a proselytising missionary, spreading my beliefs and opinions at the expense of readability.

I prefer to write fiction, being a natural teller of tales, rather than an essayist, but my need to teach and preach (I should point out here that I'm a committed agnostic who views all organised religion with suspicion - there I go again, you see?) overwhelmed my story telling and turned my work into thinly-disguised evangelical tracts on one subject or another. Of course, this isn't attractive to readers. Why would it be? I mean, who cares what I think? Readers are looking primarily for entertainment. If they want to be harangued or beaten about the brain with someone's opinion, they'll go the local debating society, attend a political rally, visit a church or join some society or other. What they want from novels is story.

So, what to do about this unattractive habit of mine? Well, I wondered if I might dilute the urge to put the world right by allowing myself the luxury of joining serious debates taking place elsewhere, thus allowing that part of my brain to feel it's had its say. That way, perhaps, I could then write instead of 'right', if you see what I mean. So, I've become a member of Digg, StumbleUpon, AllVoices and the Huffington Post sites. Here I can indulge my missionary self whenever I feel the urge to attack some injustice that heats my blood. And there are many, I can tell you. I've always loathed injustice in every form. I also hate hypocrisy, and lies, and conflict politics, and waste, and environmental denial, and religious dogma and brainwashing of children and… well, you see where I'm going with this, don't you? But, by joining these arenas for serious debate, I can get the frustration out of my system and leave my imagination free to tell stories without reference to the passion of that reforming zeal.

Oddly, what I've found is that I now write free of the need to teach, but that my work is still influenced by my beliefs and concerns. However, this now forms themes rather than being the meat of the pieces. So, I'll write a story ostensibly concerning the relationship between two potential lovers but the perceptive reader will recognise the strand of gender inequality lurking under the surface. Or I'll write a futuristic piece apparently about the erotic adventures of a couple of 'eternals' but the reader who sees beneath the surface will detect the thread of debate on the poverty of relationships based entirely on the joys of sex and the danger inherent in allowing technology to develop unchecked by common sense. But the stories will be damn good reads without authorial intrusion. (Those who've read Breaking Faith and The Methuselah Strain may see parallels here).

There's some suggestion that our challenges as writers may be based in our challenges as human beings and I wonder how true that might be.
I left school early in life, due to a combination of external events over which I had little control (see my previous post on Motivating the Writer if you want more detail.) But I'd been brought up as a confirmed Christian and, following a crush I developed on the local curate, as a young man, I'd decided on the Church of England priesthood as my future role in life. Events soon knocked that out of me, however; events and a growing sense of the hypocrisy rampant in organised religion. But my need to 'preach', to 'evangelise' was clearly already deep-rooted even then. Later, when I re-examined my options and looked back at my life and varied career, it became clear that I might, as I'd often been told, have made a good teacher. It's clear that these aspects of my personality have come to the fore in my writing. So we can see where personal challenges become parallels of writing challenges.

As for injustice and my other long-held passions, I think they've developed alongside my self-taught awareness of the wider world. I've quite deliberately exposed myself to those issues that seem important, rather than dive under the covers of simple entertainment or drown myself in the froth and inconsequence of the celebrity culture that now engulfs so many adults.

I've always had what many have described as an unhealthy concern for truth and honesty, perhaps inherited from my extraordinary mother, who was a well-loved local confidante of more people than I realised at the time.

As for my interest in other subjects, my step-father was fascinated by butterflies and moths, by the night sky, by the tales of Ryder Haggard and the poetry of Omar Khayyam, whose work he could quote at length. So, I suppose I developed similar interests more or less inevitably. Though my own interests in science, natural history and fiction are far wider than those I was initially introduced to. But my step-father's passion did spill over and infect me.

So, it would seem there's some evidence to support the view that our personal challenges can become our writing challenges.

I've exposed mine here for you in the hope that such confession might be helpful for my readers and visitors. The refusal to accept or face those challenges that get in the way of good writing are often the cause of blocking of the creative channels. They must be faced and acknowledged before they can be defeated or at least diverted. If you want to write well, you need to discover what your personal challenges are before you can do anything to reduce their influence on your writing. So, whether you're afflicted with something as basic as a lack of grammatical discipline and knowledge or something in the way of a more complex psychological problem, the first step seems to be acknowledgement of the possibility. Once you reach recognition, acceptance is not far behind and it is then that strategies can be put in place to reduce the influence of these challenges on your output.

Up to you. You can either share your own challenges here or keep them private. Either way, a bit of work on them may well result in a more rounded and deeper development as you as a writer. I hope so, anyway. 

Silly and irrelevant question, just for the smile: Why does Superman stop bullets with his chest, but duck if you throw a revolver at him?

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Thursday, 8 March 2012

The Dangers of Distraction.

English: Description: Social Networking Source...
Image via Wikipedia

Do you do it? You know what I mean; participate in social networking. Facebook, Twitter, YouTube, Digg, StumbleUpon and Google+ are all sites where you'll find me commenting, posting, bringing items of interest to other people. Then there are the peer review sites; those places where you post a piece of writing and hope for some reviews, but in exchange you have to post reviews of the work of others, which, of course, means reading them. There are even altruistic sites, like Critters, where the emphasis is on the support and nurturing of young talent for no reward other than that of helping out.

All these activities detract from your writing by involving the use of your time. There's so much advice out there on how best to learn to write and how to learn to write well. But one piece of advice stands out from the rest, in my mind at any rate: if you want to write, and write well, ignore everything else, and write. That, of course, is a little sparse and not as comprehensive as it ought to be. If you write without reading, for example, you're doomed to repeat the mistakes of others, doomed to repeat what has already been written, doomed to remain enclosed in your world of delusion where you're a brilliant, if untried and unpublished, writer.

So, to that injunction to write, I must add; read. Read often, read well-written work only, which doesn't necessarily mean best-sellers. I mean, Jeffrey Archer's novels are sometimes described as 'best-sellers', but would you call it good writing? I've read a few of the authors who sell lots of books and discovered that they often write in clichés, clichés of both phrase and idea. Formulaic, superficial writing seems to sell well for reasons I don't understand. But if you're more interested in dollars and pounds than the quality of the work you produce, you know where to find your role models. But be prepared to be forgotten as soon as your book is read. Prepare to be lost to history and the future. It's rare indeed for a best-seller to outlive the era in which the work was published. Oh, there are exceptions; there are always exceptions. They prove the rule, after all.

So, to improve your writing, read extensively from the best you can find. And then, write. Write something new every day, as a priority. Even if you can manage only a few words, even if it's no more than a diary entry, write something, something new, every day. Make it the best you can if it's only a few words. If, on the other hand, you're engaged in the construction of a more beefy piece, a short story, essay, novel or non-fiction tome, then I'd advise you to get the words down first. I know some people are, or feel they are, incapable of moving on until what they've written is the very best they can make it. For most would-be writers that way leads to an eternity of unfinished work. If you get the words down first, you can then revisit and use the editing process to refine and improve.

To return to the beginning: social networking and the like. If you must network, connect, interact - and which of us doesn't do this?- I'd suggest you do it only after you've done your day's writing. If you treat your writing as a profession, treat it as work, you'll be far more able to set and keep to your real priorities. The job of a writer is to write. That's the first priority. Everything else is secondary and should be treated as such.

I speak from experience here.

I've spent most of the past few months engaged in social networking; building that essential writer's platform beloved of agents and publishers. So, I've Tweeted, posted stuff to Facebook, engaged in discussions on LinkedIn, joined groups on Goodreads. It's been productive in terms of contacts and connections. And I've had a great deal of fun in the process; made a great many new friends at various levels of the writing craft from real beginner to accomplished author and every stage between. Met and connected with readers of all sorts. I wouldn't have missed the experience for the world. But, in that time, I've written and submitted too few stories, put down too few words (apart from November last year, when I participated in NaNoWriMo as a way to drive myself back into actually writing, and produced the first draft of a comedy thriller, writing 112,242 words before the time was up). But I have, sitting on my computer, two volumes of an epic fantasy trilogy, and I should have written volume three by now, should have had the books out there in the market place for readers. But no; the networking has taken precedence. So, I know what I'm talking about here.

So, following my own advice, I'm now aiming to produce at least one new story each week, complete the editing and route to publication for my NaNoWriMo novel titled An Avenger Unseen, and begin work on volume three of the epic fantasy. All social networking will take a back seat and be done only when I've completed my writing for that day.

If you want to write, I urge you to write. Leave the distractions, digressions, procrastination for others and you might find there are people out there actually reading the words you've put down. Isn't that something worth aiming for?

A silly question to ponder: If corn oil comes from corn, olive oil from olives, and vegetable oil from vegetables, where does baby oil come from?

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